H&M Headquarters - Breakfast with Chef Chloe Coscarelli
NEW YORK, NY
H&M partnered with vegan Chef Chloe Coscarelli to launch their new Home Collection. PARTNER worked with H&M to create interactive vignettes to surprise their invited guests. Influencers, top bloggers and media sipped Kombucha from a surprise vanity installation filled with gold-detailed items from H&M Home surrounded by vibrant greenery. After enjoying their beverage an 8 feet by 8 feet pillow pit was waiting with over 232 H&M Home pillows. A branded mirror above the pit helped capture flawless selfies after guests dove in. Finding their seats thanks to personalized 'conscious' aprons (made from 100 percent cotton) guests enjoyed a vegan breakfast prepared by Chef Chloe. H&M's new kitchen line filled with black, grey and white served as the ideal background for Chef Chloe's colorful meal.