PRINCE GEORGE BALLROOM - LONGWAVE FINANCIAL BRAND RELAUNCH
NEW YORK, NY
Longwave Financial relaunched their brand with a new name and logo at Prince George Ballroom, a Beaux Arts and Neo-Renaissance gem in Nomad. This client appreciation event thanked clients for their loyalty and celebrated a bright future. Longwave likes how Prince George incorporates philanthropy into every event - venue proceeds always support permanent housing development for homeless and low-income adults. The new brand flowed throughout the experience - the large photo mosaic logo composed of photos clients sent in, the water-themed uplighting, the literally blue cocktails and blue "longwaves" in the floating decor/party favors.