It's a new year with new goals and targets. How can you achieve these higher goals and get both your employees and consumers excited? Try engaging them through an experience.
In this age of advanced technology, we sometimes forget how impactful face-to-face experiences can be. At an event, you can tailor your guests' experience from the moment they arrive up until the moment they leave. Unlike an email or an online campaign, nothing is lost in translation. Hosting an experience gives you the opportunity to make a lasting and memorable impression.
Let’s say your goal is to launch a new product or service. Why not throw a launch party? The venue can be fully transformed to bring your product or service to life. Watch your consumers try your product onsite. Go one step further and video their reactions. Encourage guests to post on social media by creating a custom hashtag or encourage posting behavior by offering fun incentives. Not only will guests be talking about your product, so will their personal and professional networks who see their posts online. As you sit down to finalize your game plan for 2016, consider adding events to your toolkit.
Photo Credit: Wallpaper Cave