The 5th Annual Global Fund for Widows (GFW) Gala was a philanthropic evening filled with fashion, pampering, Egyptian cuisine and exclusive NYC experiences up for auction. We worked with GFW to ensure fundraising goals were met while producing a flawless event for dignitaries and influencers.
With so many exclusive auction items it was important each item be displayed strategically to maximize fundraising. So how did we display the unique items in a very limited space? Creatively! A Nespresso machine displayed on a colorful Egyptian side table, a Tulio De Sagastizabal painting balanced ever-so-carefully and Egyptian bowls strategically placed to raise luxury publications to ensure no item was overlooked. A special VIP cocktail hour gave guests time to peruse each item and start their mobile bidding while mingling with Ambassador and Deputy Permanent Representative, UK Mission to the UN, Peter Wilson, CMG.
Guests dined on Egyptian cuisine while listening to heartfelt words by GFW Co-Founder Heather Ibrahim-Leathers, Author Kristin Meekhof, and Ambassador Peter Wilson which gave insight into the plight of young widows and the tremendously important work GFW is doing. After the emotional appeal, Brook Hazeleton, President of Christie’s Americas, brought out his gavel to start the live auctions to raise more funds.
The Global Fund for Widows is doing truly amazing work to empower young widows around the world with the means to take care of themselves and their families. We were truly honored to contribute to this cause.
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