As the dust settles on the 2016 Summer Olympics, we take a look back at some successful sponsorships. From Samsung’s enhanced virtual reality to Airbnb’s exclusive suite rental in the Olympic Stadium, there was no shortage of head turning, innovative activations at this year’s games in Rio. One luxury brand we were particularly impressed with drew upon its 84 year Olympic history to create unforgettable experiences in Rio...and beyond.
Leading up to the Games, luxury watchmaker Omega released their “Rio 2016” collection of three limited edition timepieces “inspired by the glory, triumph and unbreakable unity that brings the world together.”
Building upon the 2012 location in London, the Omega House opened at the Casa de Cultura Laura Alvim on Ipanema Beach, a remarkable three-story building with a terrace and panoramic views onto the Atlantic Ocean, exclusive only to members. Guests mingled on an all white terrace decorated with black and white photos of Omega’s long history with the Olympic games and two-story rope swings. The second floor of Casa de Cultura was adorned with a large collection of timepieces (1,000 of which were donated by a local physician) on display in four themed rooms.
To showcase Omega’s long history with space exploration and the Speedmaster, Omega hosted a “Cocktails in Space” party at the house with Omega ambassador, Buzz Aldrin. Guests were greeted by a giant luminescent moon and hostesses in futuristic attire offering cocktails in space ration hydropacks made with ingredients astronauts actually bring to space.
We leave you with these inspiring words from Buzz Aldrin:
“It’s the same thing that drives everyone who wants to appreciate what they stand for. What they can do. What their contribution may be. It may be small. But you want it to be the best that you can do. We’re all working towards something. And I can put that into other words. We explore, or we expire. You’ve got a choice.”
Photo Credit: ©OMEGA Ltd.