Why Incentive Travel?


"After paragliding through the mountains, we drank champagne from an ice bar overlooking Aspen!" Whether you are awarding your top rock star salespeople or thanking your best clients, incentive travel creates a one-of-a-kind engagement that is unforgettable. With the increasing popularity of unique experiences, companies are turning to incentive travel to reward and motivate. Why incentive travel? What are the benefits?

Before the trip - Similar to winning an award or trophy, incentive travel is public recognition of a job well done. "Winning" an experience is a badge of honor your client or team can speak about with pride and excitement. "We are going to Italy for a weekend truffle adventure!"

During the trip - Imagine how close your team would become playing a friendly game with an NFL team or how special your client would feel harvesting grapes at an award winning vineyard? These unforgettable experiences create a camaraderie impossible to create in an office or meeting setting. Plus they are a lot of fun!

After the trip - Memories of that experience will last a lifetime! Through social media or word of mouth, these memories are not soon to fade. A surprise photo album of the experience allows your team or client to relive the trip over and over again. Hearing (or seeing) about these once-in-a-lifetime experiences will motivate non-winners to hit their goals for the next year.

Thinking through the experience beginning to end while focusing on the end customer will create the ultimate experience. Why not let PARTNER Productions help? We will guide you the whole way through, ensuring your program flows without a hitch so you can focus on engaging your team and clients. Call 212.837.8225 or email hello@partnerproductions.com, we are waiting to work with you to create an unforgettable trip!

Happy Incentivising!

Photo Credit: PARTNER Productions, Aspen Paragliding


Creative Treats X 0% Food Waste


Through innovative companies or government programs, it is becoming easier to donate food and floral from events. We have even written about it! This got us thinking, is 0% food waste for an event a lofty goal? What if those coffee grounds could create a tasty syrup? Those pineapple rinds used for piña coladas must have some flavor left in them! So how can this discarded food help to produce a 0% waste event?

With over 133 billion pounds of food wasted in the US each year, chefs and bartenders are using their creativity to discover ways to reduce that number. Reusing food waste not only provides your guests with a tasty treat but allows them to actively participate in the solution. Olmsted, a Brooklyn-based restaurant, reuses the strawberries steeped for cocktails in their soft serve dessert, seen in the picture above. Looking for more inspiration that 0% waste is obtainable? Browsing Trashtiki's online recipe platform for syrups, garnishes, and cocktails made from by-products makes sustainability look easy.

Many events tout environmental causes and do their part to reduce their waste, but how many events have you heard of that can say they produced 0% food waste? By incorporating small changes paired with the creativity of your chef and bartender, 0% is possible! And tasty!

Recycle, reduce, reuse!

Photo Credit: Grubstreet


How To Double Attendee Registration


You have an amazing event that 840 people registered for in 2016 but want to enhance your reach for 2017. How can you increase that number? This was a question PARTNER Productions conquered head-on this year. How did we increase 2017 registration to 1,540? We focused on the following 5 things:

  1. The early bird gets the worm - Send your registration emails out a few weeks earlier than last year. This will give attendees more time to view your event website, clear their schedule and register.
  2. Email often - We are all guilty of opening an email and forgetting about it. Why not send your attendees a little reminder? Start by sending 1 email a week, then 2 a week the month before your event and 3 emails the final week of registration.
  3. Optimization is key - Ever wonder when your contact list opens their emails most often? Email automation platforms like Mailchimp offer algorithms to help optimize send times, targeting your audience when they are most likely to act.
  4. Think outside of the box - Are there other contacts you could invite? Whether your event is open to everyone or a select group, including prospective attendees who were not originally invited will guarantee a spike in attendee registration.
  5. Eliminate basic questions - Overseeing the registration website and platform will ensure no detail gets overlooked. Wouldn’t you be much more likely to register for an event if you have all event details and an easy-to-use registration platform?

Focusing on these 5 steps will ensure your registration numbers increase, whether you are handling this in-house or hiring event production experts like PARTNER Productions.

Happy Planning!


Projection Mapping Transformation

PARTNER Productions

You have grand ideas to transform a ballroom (into anything other than a ballroom) but must adhere to venue regulations. No flame throwers? No giant fish tank? How do you get around these rules to create the ultimate experience for your guests? The answer is simple, projection mapping!

What is projection mapping? A digital way to project video on any 3D surface to create an interactive display. We do mean any surface! With the right equipment the side of a plane, a shoe, an air duct, even the Sydney Opera House can transform into your wildest dreams. 

We Are The Oceans' (WATO) "Creating for a Cause" cocktail reception at ONE UN presented PARTNER with a creative opportunity. The goal was to show attendees the effects plastic pollution has on our oceans and motivate them into action. We teamed up with Bravo Media to create a 56ft x 3 ft projection mapped wall of the ocean. But we didn't stop there, plastic garbage added to the blue water projection made it impossible to ignore the problem of plastic pollution in our oceans. 

Digital innovations have made tremendous leaps to help display your creativity. Instead of transforming a space by building something, projection mapping is a cost effective option. You are only limited by your imagination!

Happy Mapping!

Photo Credit: Pretty Instant
Video Credit: Bravo Media


Diana Tsao Events rebranding to PARTNER Productions


Thank you for your support the last four and a half years. It is your trust and belief in us that enabled us to grow. Today we are thrilled to announce Diana Tsao Events is rebranding to…


Why the change? 
We outgrew our name! We are more than event planners. We needed a name to properly reflect the scope of what we do and our unique approach. We are objective-driven experience producers, project managers, strategic creative thinkers, spreadsheet lovers, and experts at customer experience & logistics. We are your PARTNER!

We PARTNER with our clients. We are your champions and biggest cheerleaders! We help you think critically, identify your needs (even when you can't articulate what "it" is) and then make it happen. Whether we work with you for 5 months or 5 years, we recommend solutions that consider the short and long term. 

You'll notice our eye graphic here and there. Why an eye? We see a fresh perspective. We see inspiration from everywhere - different industries and worlds. We see what matters. (The pupil is loosely inspired by Swiss designer Müller-Brockmann's clean graphics)

What now?
Welcome to our updated website www.partnerproductions.com
You can reach the core PARTNER team at our new emails here. We'd love to hear from you!
(Our phone numbers and office address remain the same)

Happy Summer and we look forward to continuing to be your PARTNER!