H&M x Chef Chloe Coscarelli

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You have brand new kitchenware you are dying to show your friends, what do you do? Throw a party, of course! H&M hired PARTNER to produce a stylish breakfast for the launch of their new Home Collection. The event, hosted by vegan Chef Chloe Coscarelli at the H&M Showroom in Flatiron, introduced the new collection to top fashion influencers and lifestyle bloggers. 

Our interactive vignettes showcased H&M’s Eat and Live collections through unexpected shareable moments. Our Live vignette featured an 8ft by 8ft pillow pit (think giant ball pit except with pillows) with a hashtagged mirror high above for fun branded selfies.

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Our Eat vignette had refreshing surprise kombuchas in every tea pot surrounded by all things gold and green. 

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Guests made their way to the 24ft breakfast table adorned with fresh herbs and greenery, finding their seat with the help of personalized H&M apron "place cards." Chef Chloe Coscarelli welcomed guests and walked them through the three-course vegan menu, including her tasty breakfast cookies. Because who doesn't want cookies for breakfast?

Through surprise, shareable Instagrammable moments & integrating every piece of the new H&M Home collection, H&M and PARTNER created a fun and interactive way to showcase their new Home Collection. Plus, giant pillow pits are hard to forget! 

Happy Shopping! 

Photo Credit: Getty ImageEmily Scarlett