You have brand new kitchenware you are dying to show your friends, what do you do? Throw a party, of course! H&M hired PARTNER to produce a stylish breakfast for the launch of their new Home Collection. The event, hosted by vegan Chef Chloe Coscarelli at the H&M Showroom in Flatiron, introduced the new collection to top fashion influencers and lifestyle bloggers.
Our interactive vignettes showcased H&M’s Eat and Live collections through unexpected shareable moments. Our Live vignette featured an 8ft by 8ft pillow pit (think giant ball pit except with pillows) with a hashtagged mirror high above for fun branded selfies.
Our Eat vignette had refreshing surprise kombuchas in every tea pot surrounded by all things gold and green.
Guests made their way to the 24ft breakfast table adorned with fresh herbs and greenery, finding their seat with the help of personalized H&M apron "place cards." Chef Chloe Coscarelli welcomed guests and walked them through the three-course vegan menu, including her tasty breakfast cookies. Because who doesn't want cookies for breakfast?
Through surprise, shareable Instagrammable moments & integrating every piece of the new H&M Home collection, H&M and PARTNER created a fun and interactive way to showcase their new Home Collection. Plus, giant pillow pits are hard to forget!