China's National Day Florals

How long would it take you to create a 55-foot high floral arrangement? It took a team of over 100 experts over 6 months to create the centerpiece of China's National Day celebrations, pictured above. Keep in mind that is only one of many arrangements throughout Beijing during this week-long celebration.

October 1st, National Day, marks the founding of People's Republic of China with giant floral arrangements around the city, the likes of which we daydream of creating. Some arrangements along the Avenue of Eternal Peace celebrate recent achievements and improvements for China like a bullet train to a 190-foot-long version of the Great Wall of China. Some showcase what is to come like the picture below, promoting China winning the bid to host the 2022 Olympic Winter Games.

The immense planning and attention to every last detail is something we enjoy seeing every year. How can you not get inspired by over 200 different floral arrangements?

Happy National Day!
-Team PARTNER

Photo Credit: LA Times

Holiday Cheer Is (Almost) Here!

The holiday season is fast approaching! We know Halloween hasn't happened yet. So why are the holidays on our mind in September? Because holiday activations take time to plan. Which is why we have put together a few of our favorite event elements to focus on this holiday season.

Functional Gift. It is the season of giving, after all. Why not use the opportunity to give a gift that helps your guests find their place at the table? Imagine the surprise your guests will feel, finding custom embroidered gloves at their seat? Not only will this contribute to a picture-perfect table setting but your guests will think of you the next time they are in the snow with warm hands!

Surprise Interaction. You may have noticed, we love incorporating surprise elements in the events we produce. From a giant pillow pit to escort blocks assembled to form a birthday building. Not only are guests surprised by these elements, they want to share them on social media. Did somebody say "Indoor snowball fight?"

Charity Donation. There are many ways to donate food and floral from your event to a worthy cause. Create a sense of goodwill by giving your guests the opportunity to donate as well. There are endless charities that would welcome the donation.

'Tis the season to book your venue, send save the dates, and hire PARTNER to produce an unforgettable holiday experience! Request a consultation, call 212.837.8225 or email hello@partnerproductions.com to get started!

Happy Holiday Planning!
-Team PARTNER

Photo Credit: Pretty Instant, Etsy

H&M x Chef Chloe Coscarelli

You have brand new kitchenware you are dying to show your friends, what do you do? Throw a party, of course! H&M hired PARTNER to produce a stylish breakfast for the launch of their new Home Collection. The event, hosted by vegan Chef Chloe Coscarelli at the H&M Showroom in Flatiron, introduced the new collection to top fashion influencers and lifestyle bloggers. 

Our interactive vignettes showcased H&M’s Eat and Live collections through unexpected shareable moments. Our Live vignette featured an 8ft by 8ft pillow pit (think giant ball pit except with pillows) with a hashtagged mirror high above for fun branded selfies.

Our Eat vignette had refreshing surprise kombuchas in every tea pot surrounded by all things gold and green. 

Guests made their way to the 24ft breakfast table adorned with fresh herbs and greenery, finding their seat with the help of personalized H&M apron "place cards." Chef Chloe Coscarelli welcomed guests and walked them through the three-course vegan menu, including her tasty breakfast cookies. Because who doesn't want cookies for breakfast?

Through surprise, shareable Instagrammable moments & integrating every piece of the new H&M Home collection, H&M and PARTNER created a fun and interactive way to showcase their new Home Collection. Plus, giant pillow pits are hard to forget! 

Happy Shopping! 
-Team PARTNER

Photo Credit: Getty Image, Emily Scarlett

A Fresh Perspective

With our recent rebranding, we have been thinking a lot about perspective. It is so important we incorporated it into our logo!

This fresh perspective allows us to pull inspiration from everywhere - different industries and worlds. So what does Georges Seurat's 'A Sunday Afternoon on the Island of La Grande Jatte' have to do with our approach to event production?

Viewing Seurat's mathematical precision of his dot placement is impressive, but stepping back to see how those dots are woven together is an experience. This is how we view each event we produce. Each dot is strategically placed to contribute to the overall experience. One area may need a bit more attention than the others, but they are all an important piece of the experience. Seurat's famous painting is also a reminder to keep our eyes open for inspiration. You never know, you may find a woman walking a monkey!

Focusing only on one spreadsheet, one floor plan or one detail is a lot like focusing on one dot of a Georges Seurat painting, you will lose sight of the work of art. 

Here's to fresh perspectives!
-Team PARTNER

Photo Credit: The Met

Let There Be Neon!

Sponsorship branding. Decor. Lighting. Motivation. Whatever the use, neon lights are appearing at more events in bold and exciting new ways. Like the giant neon Absolut bottle pictured above from a Grammy after-party in Los Angeles produced by MKG. Bizbash's "Trend Spotted: Neon Logos Are Having a Moment" compiled nine examples of neon signage at events. What were our favorites?

The Urban Arts Partnership's incorporation of neon centerpieces with words of inspiration is an example of mood lighting with a message. The photo below is from their 25th anniversary which shed light on the group’s mission while creating exciting decor. Now we love incorporating cacti into decor (we have even branded them!), but neon cacti? Sign us up! H&M featured neon cacti at their H&M Loves Coachella collection launch in Times Square, bringing the desert to NYC.

Ready to include neon in your next event? Remember to stay true to your brand. Neon can be a bold and flashy accent piece or a subtle addition to a well-designed event. Choose wisely!

Let there be neon!
-Team PARTNER

Photo Credit: BizBash